Many small business owners are discovering that the traditional occupations they chose are now being challenged. Many are discovering that their typical budgets for revenue streams are not following the same patterns.
Recently I have seen a major shift in product offerings away from what a small business does to
The main focus of many businesses is to attract new customers. This has become a passion to the extent that a major portion of their budgets is spent doing this activity. The question I raise is: where are those new customers before you go after them?
Mr. Bob had a visit from a small business owner with a residential cleaning company. Her question was: “I would like to build my business. I have budgeted another $2,000 for advertising, for newspaper inserts, fliers, brochures etc. How should I promote my business?”